Monday, December 13, 2010

Daily Stat: Groupon Leaves Some Businesses Dissatisfied

42% of a sample of 150 businesses that ran Groupon promotions between June 2009 and August 2010 said they wouldn't run a Groupon promotion again, according to a study of the social-media coupon site by Utpal M. Dholakia of Rice University. One of the main reasons: A significant proportion of Groupon redeemers are extremely price sensitive, barely spending beyond a discounted product's face value. Google has bid to purchase Groupon for $6 billion.

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