When to Give Up on an Innovative Idea
You have a new innovation under way, but things aren’t going well. You find yourself at a crossroads: carry on, or jump ship? It’s always a tough call. But if you haven’t experienced any pleasant surprises in a long time — say, something took far less time than anticipated, or you came across a new but unexpected design enhancement, among other scenarios — take pause. And if you’re not gaining any new insights, it’s time to reassess. Finally, if you also notice a lack of enthusiasm from team members, customers, and/or clients, kill the idea. Bad things, remember, come in threes.
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