Network for Quality, Not Quantity

from: Harvard Business Review

If you were to take the advice of some self-help books on networking, you would amass as many Facebook friends and LinkedIn connections as possible. But research shows that bigger networks are not necessarily better. In fact, large networks can hurt your performance by putting too many collaborative demands on you. The people who network successfully tend to have more ties to people who are not very connected themselves. People with connections to the less-connected are more likely to hear about ideas that haven't gotten exposure elsewhere, and are able to piece together unique opportunities. Don't treat networking like a popularity contest. Find ways to connect with more than the usual suspects by reaching out to those who aren't surrounded by others.