10 Rules to Instantly Improve Your Presentations

10 Rules to Instantly Improve Your Presentations

排行榜：英国《金融时报》全球五百强企业排名 - FT中文网

排行榜：英国《金融时报》全球五百强企业排名 - FT中文网

100 Search Engines Every Business Student Should Bookmark

100 Search Engines Every Business Student Should Bookmark

省心又赚钱的“全天候”投资组合

要

是有一种"全天候"投资组合，虽然构成几乎是一成不变 的，却能够在几乎所有的市场环境下表现得可圈可点，你会有兴趣吗？

我觉得答案会是肯定的──特别是在经历了又一天令人难以置信的动荡之 后。在这一天中，道琼斯工业股票平均价格指数由涨变跌，从前市上涨近100点到收盘跌了115点。

相关 报导

偏执狂的投资组合
以不变应万变的懒惰投资组合

想 想上世纪70年代末哈里•布朗(Harry Browne)向客户推荐的所谓的"永久投资组合"。当然，布朗时任投资报导《哈里•布朗特别报告》(Harry Browne's Special Reports)的编辑。几十年之后，他成了美国自由党(Libertarian Party)总统候选人。他于2006年去世。

布朗在 七、八十年代写就的好几本投资指导书都成了畅销书。其中有一本《为什么最周详的投资计划通常会失败》(Why the Best-Laid Investment Plans Usually Go Wrong)出版于1987年，该书的大部分篇幅都是在向投资者介绍一种分散化投资组合的好处，这种投资组合的构成常年保持不变──换句话说，是永久性 的，除非年度重新调整。

尽管布朗的想法并不新颍，最近的市场却让很多投资者重新对此产生了兴趣。首先，我们先是经历了大萧条以来最严重的 一轮熊市，接着很快就是有史以来难得一见的连续12个月强劲上涨。然后是"闪电崩盘"，在短短几分钟内，道琼斯指数就蒸发了近1,000点。

投 资者开始怀疑，市场是否被操纵了，在与他们作对。

布朗的观点是投资于一篮子资产类别， 各个类别之间的相关性很低。这样，当其中任何一个资产类别表现欠佳时，其他类别至少有很大的机会能够坚守──如果实际上没有升值的话。

这 种投资组合应该能够提供一种不错──但不能算十分可观──的回报，同时动荡相对较低。

布朗建议的一篮子投资组合由股票、长期国债、黄金和 短期国债组成，每种各占四分之一。他在1987年出版的书中写道，在过去的17年中，一直追溯到70年代，这种投资组合创造了12.0%的年化回报率。这 比无论是买进并持有股票还是债券的表现都要好，不过不及黄金。

正如布朗所写的，考虑到这种投资组合实际上不需要持有者花心思关注，其收益 是惊人的，投资者无需参透未来，无需做出投机性决策。

布朗的方法在随后的几十年中表现继续如他所宣扬的一样。想想基本上源于布朗方法的永 久投资组合基金(Permanent Portfolio)。该基金目前的目标配置是25%的金银、35%的美国国债、15%的进取性成长型股票、15%的房地产和自然资源类股、10%的瑞士 法郎资产。

在截至今年4月30日的15年来，这只基金年化回报率为8.2%。鉴于股票、黄金和债券哪一个都没有它表现好，这样的回报是相 当惊人的。同期，威尔希尔5000指数涨了7.9%，Shearson Lehman Treasury Index的年化回报率为6.3%，黄金价格涨幅折合年率为7.7%。

实际上，永久投资组合基金过去15年的表现要好过我所跟踪的投资顾 问中的74%。

在你遭遇更多骇人的市场动荡之际，你可能会想铭记布朗的投资方法。他的永久投资组合可以作为一种提醒，让我们不必为追求不 错的长期回报而一直押宝市场短期走势，也不致遭遇巨大损失。

Management Tip of the Day: Think Twice Before Updating Your Facebook Status

It's becoming an increasingly common storyline: job candidate loses job opportunity because prospective boss finds unflattering information online. If you think you might be in the job market any time soon, or ever really, be sure that you think twice before you post anything online. This applies to photos, comments on blogs, tweets — anything that can be linked back to you. Even small bits of information or comments that you feel are innocuous could count against you with future employers. This doesn't mean you have to avoid all online activity, just be careful and thoughtful about the image you send to anyone who wants to know more about you.

The Daily Stat: Transformation Efforts Need Grassroots Input

Employee engagement is a key success factor for organizational transformation. In a recent McKinsey survey, nearly 100% of respondents who characterized their companies' change-management initiatives as extremely successful said employees could contribute ideas to shape the efforts. And nearly aquarter of the extremely successful transformations were planned by groups of 50 or more, compared with just 6% of unsuccessful transformations.

Management Tip of the Day: 3 Tips for Asking Better Questions

For leaders to be effective, they need to connect honestly with others: investors, direct reports, fellow leaders. Asking good questions can not only help you find out essential information, but also lay the groundwork for collaboration. Often it's not about what you ask, but how. Here are three tips for improving the way you ask questions:

1. Be curious. Doing all the talking doesn't make you an effective leader. Be inquisitive and ask about topics that are important to you and to the person with whom you're talking.
2. Be open-ended. Use what, how, and why questions. Don't just ask about events, but about thoughts and motivations as well.
3. Dig deeper. Don't accept the first answer you get. Ask follow-up questions to get more detail and surface the real story.

Management Tip of the Day: Use the Three-Minute Rule to Better Understand Your Customers

Surveys and focus groups can tell you a lot about your customers. But there are indirect analyses that can be equally revealing. Try using the three-minute rule to better understand the broader context in which your customers use and interact with your products and services. Ask what your customer is doing in the three minutes immediately before and after using your product. By doing this, you may discover an unnecessary complexity they have to overcome. Or you may identify a cross-selling opportunity if they interact with another product or service right before interacting with yours. This rule is a great way to see the big picture and identify adjacent opportunities.

Management Tip of the Day: Enjoy Trying on the Way to Achieving

Trying something new can be daunting, especially if you fall short at first. Before you get frustrated and give up, remember that practice really does make perfect. To achieve perfection, stop focusing on it. Instead, try to enjoy the process of trying. If you want to be a great manager, you need to enjoy being a poor one long enough to get good at it. If you want to be a stellar salesperson, you need to spend time being a clumsy one first. You can achieve anything as long as you are willing to enjoy striving for it along the way.